Apple x O₂ platform

For the newest Apple X O₂ cooperation i was involved in developing a rooftop campaign strategy:

What you get: The new iPhone. What you also get: Limitless possibilities.   

The campaign was rolled out in multiple phases, featuring films, supporting imagery, and a significant sales push.

ROLE: Platform strategy and conception, platform idea, platform design, post production, layout design

CLIENT: APPLE X O₂ Telefónica | YEAR: 2023/24

AGENCY: Serviceplan Bubble

TEAM: Leif Johannsen, Patrick Matthiensen, Lars Holling, Pavel Bondarenko, Daniel Steller, Alexandra Beck, Tudor Cucu, Saskia Kroschewski, Georg Doyle, Felix Ebell, Philip Ziegler, Holger Diesinger, Ana Doga, Hila Narducci, Medine Dogru & more

Flight iPhone 15

Flight iPhone 14

In addition to the films we produced imagery to be used across channels.

Large billboard in an urban setting advertising the iPhone 14 Pro, featuring a picture of the phone and the O2 logo, with a background of a cityscape and people walking below.
Two friends at a restaurant table, one woman smiling and holding a smartphone, the other man eating noodles, with text overlay 'Can do' and a message in German about understanding without words, and an 'O2' logo.
Two people smiling and taking a selfie at a restaurant or bar, with bowls of food and bottles on the counter, promoting O2's message of effective communication across languages.
Billboard advertisement featuring a person holding the phone showing the front and back views, with promotional text highlighting the capabilities and features. The advertisement also mentions the potential to access endless possibilities through 5G networking.

For trade offers we crafted a distinct visual look: a graphic fusion of both brands, seamlessly merging the O₂ gradients with the sleek aesthetic and colors of the Apple devices.

Advertisement featuring two iPhones, one showing front view and the other showing back view with triple camera, against a blue background with text stating "O2 can do".
An advertisement for Watch features three different models of the smartwatch against a colorful background, with text stating 'O2 can do' and a logo.
An advertisement for a phone featuring two phones against a gradient background with text stating "O₂ can do".
An advertisement for a phone highlighting its camera system, A15 Bionic chip, and 5G connectivity with a gradient background.
A smartwatch with a vibrant orange band displays a compass app against a gradient background of orange and blue, with the text 'O2 can do' at the top.